While we were developing a new shampoo to enhance red coats, our research led us to consider the special needs of the lighter colored coats. Often cream and light blue coats can have a dull and dingy cast. This rich new shampoo has been especially formulated with the same maximum optical brighteners as other Jerob color enhancing shampoos to lighten and brighten cream and light blue coats. Stains can be reduced by the same method as you would use with Jerob Snowy Blue shampoo.